The YouTube team was critical to successfully launching Bellular Studios’ first project: The Pale Beyond. Benefits of content creation for development During GamesCom, the team pitched The Pale Beyond to Fellow Traveler, who went on to publish the game. “YouTube started earning us a meaningful enough amount of money where it helped to de-risk our game.”ĬOVID was a major turning point for the team. By 2017 or 2018, the YouTube channel had grown that I started to scale our team size,” Bell added. “We inefficiently burned through accelerator programs and funding grants as we learned skills along the way. “Michael ’s following on YouTube showed us that there was a real opportunity to create a game studio where we could punch above our weight by having direct access to the community,” Hislop said in an interview with GamesBeat. Today, Bellular Studios continues to use this dual engine approach. Bell would serve as managing director and lead the team’s YouTube operations, while Hislop focused more on development. Gaming jobs are relatively rare in Belfast, Northern Ireland where the two are from, so they took matters into their own hands lest they take a more corporate route. During this time, Bell met Thomas Hislop, Bellular Studios’ creative director.Īs they neared graduation in 2016, the pair chose to join forces and launch their own studio. He built his channel while studying game design in university, eventually launching additional channels to cover news about the wider industry. Early Daysīell began his YouTube career in late 2011, primarily covering news and lore of Blizzard Entertainment’s World of Warcraft. The Pale Beyond serves as a crucial early example for creators who are considering taking a leap into game development. Throughout the game’s development, Bellular has balanced his role as both a creator and a developer.
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